Value Based Products

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With the manufacturer constantly trimming the margins of the MSRP, you need to create some room in your negotiations for gross profit. By utilizing an addendum filled with quality products and training your sales people to deliver that value, you can increase your gross to +10% per vehicle.
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Protecting your customer’s resale value with a combined exterior and interior protection for a customer’s vehicle is an easy win in most dealerships. MagniShield combined protection defends against sun oxidation, insect damage, road and sea salt damage, food and drink stains, bodily fluids, cosmetics, and much more. More impressive than the protection is the simplicity of its application.


Today’s keys are very expensive to replace if they are lost, stolen, or destroyed. By coupling this with 1 year of roadside assistance and home lock out protection, our key replacement program not only protects the customer against the expense of stolen or lost keys but helps eliminate the hassles of an already stressful situation.


Purigen98 boasts a environmentally-friendly brand endorsed by Jay Leno that will resonate with your customers. By focusing on nitrogen’s use by industry professionals in Air Force One and NASCAR, you can sell the value of tire pressure consistency and pressure to be safer for your customer and their family.


Most tire manufacturers do not recommend using tire dressings since they are solvent-based and can destroy the UV and ozone protectants that are essential to the life, color, and texture of the tire. NitroShield is a solvent-free, water-based, environmentally-friendly protectant that contains the same protectants used in tire manufacturing to enhance tire longevity.
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We offer additional full process training to our addendum clients so their salespeople won’t shy away from the addendum but embrace it completely. Below you will see a salesperson during one of our training sessions in our studio deliver their addendum presentation for a customer.
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